geebs | franchise wars

So Krug and I were talking about how dominant Mickey D's was the other day, so I was all, "There's no way it could lose the franchise wars!" I mean, they're so big, they have a dozen signature characters! Ronald Mcdonald, Grimace, the Early Bird, the Fry guys, the Hamburglar, Mayor Mccheese, etc. All the other places have only one (well BK had the Burger King and they also have that "cool" kid gang, but never at the same time): Col. Sanders, Dave Thomas, Jared, the little mexican dog, the pizza hottie, the Church's chicken lady, etc.

But really, what does winning the franchise war entail? Surely if Taco Bell won, the only fast food available wouldn't be mexican? I'd figure they'd have to diversify. Mcdonalds could buy up BK and make a Macwhopper. That would be like the ultimate burger!